Running a business and keeping up with its marketing can make for a crowded week. A useful first draft, a clearer content plan and a repeatable process can help you move the work forward. That is where practical training starts.
Growtrends is introducing AI Marketing Consulting & Training for small business owners and teams who handle their marketing in-house. Our focus is practical AI marketing training with ChatGPT and dot, drawing on Charles Tagliarino’s hands-on experience. We start with one useful task, set up the context and learn a workflow you can use again.
Start with your business, then the tool.
A good marketing draft needs to know who you serve, what you offer and why someone should care. A generic prompt rarely has enough of that information.
We help organize your brand voice, audience, current offers and approved source material into useful guidance for ChatGPT and dot. From there, we work on tasks that fit the way you already market your business. The agreed scope may include assistant setup, reusable prompts, hands-on coaching and a written review checklist.
Three everyday places to begin.
1. Turn a business update into social drafts.
Bring the confirmed details of an event, new service or seasonal offer. An assistant can help develop caption options and a reminder. You decide which angle fits, verify the details and choose the real photo or artwork that belongs with it.
2. Build a content plan from customer questions.
The questions you answer every week can be a useful starting point for educational posts. Group them into themes, draft an outline and add the experience only your business can provide. For a longer topic, use that outline as the start of an article or email.
3. Repurpose something you have already approved.
A clear service description or helpful article can become several shorter drafts. Adapt the length, opening and call to action for each channel. Each version still needs a review for accuracy and context.
These are examples of possible workflows. The right starting point depends on your business, your tools and the work you want to improve.
Why ChatGPT and dot?
These are the tools Charles knows through hands-on experience. Keeping that focus makes the training concrete: business context, useful prompts, practical content workflows and guided practice.
We review your account access and available features before agreeing the work. Product availability, subscription requirements and supported features can vary, so the plan is based on what you can actually use.
For owner-led marketing, begin with a clear task and a clear review point. Connecting accounts or enabling publishing is a separate decision. You should understand the access you are granting and what will happen before anything is shared.
Your judgment stays in the workflow.
AI can invent facts, miss context or produce wording that does not sound like your business. Check dates, prices, names, claims and links. Confirm that you have permission to use the photos and source material, and be thoughtful about the information you share with a tool.
A useful setup supports your knowledge. It does not replace your responsibility for what the business publishes.
Practical help, shaped around your needs.
We begin with your goals and your current experience with ChatGPT and dot. Your business keeps ownership of its accounts. Any software subscriptions, integrations, scheduling or ongoing support are discussed as part of the scope before work begins.
Based in Plattsburgh, Growtrends works with businesses across the Adirondack North Country. If you want to keep marketing in-house and use AI with more confidence, explore AI Marketing Consulting & Training and tell us about one task you would like to improve.
Prefer a managed content service? Our monthly social media packages cover planning, creative and scheduling at different posting rhythms.